News for 'Pure Digital'

AscI Proposes Guidelines For Labelling AI-Generated Ad Content

AscI Proposes Guidelines For Labelling AI-Generated Ad Content

Rediff.com7 hours ago

The Advertising Standards Council of India (ASCI) has released draft guidelines for responsible labelling of synthetically generated Artificial Intelligence (AI) content in advertising, proposing a risk-based framework to ensure transparency and protect consumers.

How Irrfan's The Last Tenant Was Lost And Rescued

How Irrfan's The Last Tenant Was Lost And Rescued

Rediff.com6 days ago

A long-lost cinematic gem, The Last Tenant, starring the late Irrfan Khan and Vidya Balan, has been released on YouTube 25 years after it was filmed.

Find Out What India Has Been Searching For

Find Out What India Has Been Searching For

Rediff.com8 Apr 2026

'People are now searching online for ways to spend their time offline. That is the intersection.'

Public Cloud Service Drives Oracle India's Double-Digit Run

Public Cloud Service Drives Oracle India's Double-Digit Run

Rediff.com18 Feb 2026

'India is often skipping legacy cycles and moving directly to advanced AI-driven operations.'

Patriot Review: Mammootty-Mohanlal's Power-Packed Combo In A Grounded Thriller

Patriot Review: Mammootty-Mohanlal's Power-Packed Combo In A Grounded Thriller

Rediff.com2 May 2026

Mahesh Narayanan's Patriot is a cerebral spy thriller that delves into the weaponisation of digital surveillance against civilians and the targeting of whistleblowers, featuring Mammootty, Mohanlal, and Fahadh Faasil.

UK Visa Curbs Hit Indian Students

UK Visa Curbs Hit Indian Students

Rediff.com22 Apr 2026

'Tightening of visa norms for international students around the world are a concern for the university and the education sector, even as the UK continues to offer relatively attractive post-study work opportunities compared to several competing markets.'

Supreme Court Appoints Mediator In Surat Siphoning Case

Supreme Court Appoints Mediator In Surat Siphoning Case

Rediff.com30 Apr 2026

The Supreme Court has appointed former Chief Justice of India Sanjiv Khanna as the sole mediator to resolve a dispute involving businessman Ashokbhai Haribhai Gajera and others in a case linked to textile market projects in Surat. The case involves allegations of siphoning off Rs 1,900 crore and forging documents.

Want A Credit Card? Read This

Want A Credit Card? Read This

Rediff.com6 days ago

'First-time applicants may witness longer approval times or higher rejection rates and requests for more documentation.'

'BJP seal' on affidavit: EC orders police action

'BJP seal' on affidavit: EC orders police action

Rediff.com24 Mar 2026

Kerala Police have initiated a crackdown on misleading election-related news circulating on social media platforms, following a controversy over an Election Commission letter bearing the BJP Kerala unit's seal.

Indian Pharma Market Records Strongest Q4 Growth in Five Quarters

Indian Pharma Market Records Strongest Q4 Growth in Five Quarters

Rediff.com9 Apr 2026

India's domestic pharmaceutical market recorded its highest value growth in five quarters during Q4 FY26, driven primarily by pricing and an early indication of volume recovery, with a significant structural shift towards chronic and sub-chronic therapies.

Cong, allies committed 'sin of foeticide': Modi on women's bill

Cong, allies committed 'sin of foeticide': Modi on women's bill

Rediff.com18 Apr 2026

Prime Minister Narendra Modi has accused opposition parties of obstructing the passage of the women's reservation bill in Parliament, alleging they have crushed the dreams of women and prioritised selfish politics over national progress.

Cybersecurity Expert Warns of AI-Driven Cyber Risk in New Book

Cybersecurity Expert Warns of AI-Driven Cyber Risk in New Book

Rediff.com10 Mar 2026

A new book by cybersecurity expert Durga Prasad Dube explores how artificial intelligence is reshaping the global digital landscape and creating new cyber risks.

How AI is Deciphering the Secrets of Intricate Kolam Designs

How AI is Deciphering the Secrets of Intricate Kolam Designs

Rediff.com25 Mar 2026

Researchers have developed an AI algorithm capable of generating intricate 'sikku' kolam patterns, traditionally drawn by hand in South India. This innovative approach transforms a cultural art form into a complex computational challenge, with potential applications in various fields.

AI Algorithm Cracks the Code of Intricate Kolam Art

AI Algorithm Cracks the Code of Intricate Kolam Art

Rediff.com25 Mar 2026

Researchers have developed an AI algorithm capable of generating intricate 'sikku' kolam patterns, an ancient Indian art form traditionally drawn by hand. The algorithm transforms this cultural practice into a complex computational challenge with potential applications in various technical fields.

Distress address, outright lies: Oppn tears into Modi's address

Distress address, outright lies: Oppn tears into Modi's address

Rediff.com19 Apr 2026

Opposition leaders have criticised Prime Minister Narendra Modi's address to the nation, calling it politically motivated and a misuse of official platforms during ongoing elections.

R Praggnanandhaa Headlines Youth Surge in Candidates Tournament

R Praggnanandhaa Headlines Youth Surge in Candidates Tournament

Rediff.com26 Mar 2026

R Praggnanandhaa leads a fearless new generation at the Candidates 2026 as veterans face a shifting chess landscape ahead of a world title clash.

'As AI grows, legacy will compress': Noshir Kaka, McKinsey

'As AI grows, legacy will compress': Noshir Kaka, McKinsey

Rediff.com13 Mar 2026

'The reality is that every one of us will be pushed to learn and relearn faster than ever before. Some people will rise to that challenge. Some may not. But the opportunity itself is massive,' says Noshir Kaka, senior partner, McKinsey.

Trump Won't Decide What Happens Next In The War

Trump Won't Decide What Happens Next In The War

Rediff.com2 Apr 2026

'The next two to three weeks will not be decided in Washington.' 'They will be decided in Tehran, in whatever calculation Iran makes about the costs of continued resistance against the costs of appearing to have yielded.'

Why is only holding stocks in your portfolio a very old strategy?

Why is only holding stocks in your portfolio a very old strategy?

Rediff.com26 Feb 2026

We will explore some of the reasons why a stock-only portfolio may no longer be sufficient and some of the modern alternatives and strategies that can help investors build resilient and profitable portfolios.

'Quality Companies To Lead Next IPO Wave'

'Quality Companies To Lead Next IPO Wave'

Rediff.com13 Mar 2026

'The next phase of India's IPO cycle will be defined by quality, pricing discipline and investor selectivity.'

Defence stocks gain amid West Asia crisis

Defence stocks gain amid West Asia crisis

Rediff.com4 Mar 2026

Even as the benchmark and broader indices were down sharply on Monday due to escalating tensions in West Asia, the Nifty Defence index ended the session in the green.

Hyderabad claims its place as global MNC destination

Hyderabad claims its place as global MNC destination

Rediff.com18 Feb 2026

Hyderabad is rapidly emerging as a strategic hub for multinational companies (MNCs) deepening their focus on artificial intelligence (AI), life sciences, and global capability centres (GCCs), supported by the city's strong pharmaceutical (pharma) base, deeptech talent pool, and a policy environment that encourages high-value investment.

TN poll a fight between TVK's 'good' and DMK's 'evil', says Vijay

TN poll a fight between TVK's 'good' and DMK's 'evil', says Vijay

Rediff.com23 Feb 2026

Vijay termed the assembly polls due in April this year as a "surprising election" as all parties in the state are allegedly teamed up against him and reiterated that the contest was between the DMK and TVK only.

Conscious Unbossing: GenZ's New Workplace Trend

Conscious Unbossing: GenZ's New Workplace Trend

Rediff.com5 Feb 2026

Contrary to popular misconception, Gen Z's work ethic isn't about avoiding responsibility. It's about choosing impact over hierarchy, explains Kartik Narayan, CEO of jobs marketplace, Apna.

Why Movie Companies Are Looking Beyond Films

Why Movie Companies Are Looking Beyond Films

Rediff.com7 Jan 2026

They are venturing into allied businesses, which range from starting talent management agencies to music labels to tap into every possible monetisable opportunity to appeal to investors.

'Upskilling Is Extremely Important'

'Upskilling Is Extremely Important'

Rediff.com2 Jan 2026

'There is not a single job role that doesn't require upskilling these days as technology is changing rapidly.'

'Number Of Jobs Has Increased!'

'Number Of Jobs Has Increased!'

Rediff.com29 Dec 2025

'There are new job roles that are emerging because of AI.'

Automation Takes the Lead, Hiring Trails

Automation Takes the Lead, Hiring Trails

Rediff.com29 Oct 2025

Eight of the top 10 employers showed a double-digit growth in fixed capital. Only one out of 10 showed a double-digit addition in employment.

Comic Con Is No Longer Just A Pilgrimage For Fans

Comic Con Is No Longer Just A Pilgrimage For Fans

Rediff.com16 Dec 2025

It is a marketplace of attention, where legacy publishers, global franchises, and consumer brands meet to make the most of India's expanding fandom economy.

'Govt Has Executed A Commendable Task'

'Govt Has Executed A Commendable Task'

Rediff.com5 Dec 2025

'...not merely in managing fiscal mathematics, but in demonstrating conservatism and prudence within that framework.' 'Looking forward, we believe sufficient growth drivers exist -- ranging from government reforms to revival in consumption to favourable monsoons. Numerous factors support the Indian economy.'

How To Use BNPL Wisely

How To Use BNPL Wisely

Rediff.com13 Nov 2025

Before signing up for a BNPL plan, read the fine print carefully and watch for red flags like unclear repayment terms, vague information on interest or late fees, and marketing that downplays the cost of default.

Aadhaar-Based Face Authentication Soon For Big Online Transfers

Aadhaar-Based Face Authentication Soon For Big Online Transfers

Rediff.com16 Oct 2025

While UIDAI has given a nod for face authentication, banks need to join the process.

Noel Alexander, The Dancer Behind Kaantha

Noel Alexander, The Dancer Behind Kaantha

Rediff.com20 Nov 2025

From a reluctant engineering student to one of India's most loved viral choreographers, Noel Alexander's rise has been nothing short of cinematic.

How Juice Jacking Can Steal Your Phone's Data

How Juice Jacking Can Steal Your Phone's Data

Rediff.com6 Nov 2025

Exercise caution when charging your phone in public places or borrowing a charger from someone -- you might get hacked.

Baramulla CEO sacked for controversial gag order

Baramulla CEO sacked for controversial gag order

Rediff.com6 Oct 2025

The chief education officer of Baramulla district was removed from his post after issuing a circular restricting teaching staff from criticizing government policies on social media, sparking controversy and criticism.

Legal Tussles Rock India's IT Sector

Legal Tussles Rock India's IT Sector

Rediff.com14 Oct 2025

2025 has seen a sharp rise in lawsuits targeting IT services and consulting companies, which now increasingly offer proprietary digital platforms and cloud services.

'Don't Put Significant Portion Of Portfolio In Gold, Silver'

'Don't Put Significant Portion Of Portfolio In Gold, Silver'

Rediff.com14 Oct 2025

'For most investors, I recommend a low double-digit allocation (10 to 12 per cent) to gold and silver combined.'

A Day at Mumbai's Museum of Solutions

A Day at Mumbai's Museum of Solutions

Rediff.com21 Oct 2025

MUSO is more than a museum; it is a vibrant, innovative playground that fosters curiosity.

World's Top Schools Set Sights On India

World's Top Schools Set Sights On India

Rediff.com3 Nov 2025

In the academic year 2024-2025, the IB had 258 authorised schools in India, up from 183 schools in 2019.

How To Choose MFs Smartly

How To Choose MFs Smartly

Rediff.com3 Dec 2025

Investors who constantly hop between 'top-performing' funds often end up earning far lower returns than the very funds they invest in -- simply because they enter late and exit early. Best investors don't chase returns, they chase discipline, says Ramalingam Kalirajan.